VAYA Homes, Gurgaon
For those new to India or Hindi language, “Ulta-Pulta” is a commonly used expression which literally means “upside down”. But hey !! Why is this startup being called Ulta-Pulta? We met up with the VAYA Homes Core Team and found out why the “Ulta-Pulta” status to their startup…here is what the co-founder Harpreet Singh Thukral had to say…
“Ulta-Pulta is a very interesting word in Hindi, while it literally means “Upside-Down” if translated in English. Startups globally are about disruption and change and so are we, however, we call VAYA Homes – “Ulta-Pulta” Startup for a couple of other very interesting reasons that we believe define VAYA Homes. The First one being the fact that while most startups fight on “Price” offerings, trying to bring cheaper products and services to the market, VAYA is completely Ulta-Pulta in this aspect, we believe that there is a market segment out there which is absolutely ready to pay a price for good quality, be it goods or services, so we chose to offer Good Quality Accommodation with Superior Services without compromises and charge a fee commensurate to that. The other aspect of VAYA which resonates with Ulta-Pulta is the fact that while most startups have been more focused on “market share” & “valuations” as being prime aspirations, VAYA on the other hand is more focused on Quality Delivery and Profitability, which some see as a traditional route, and look at it as “Old School Thought Process” in our approach, the thing is that if you are not profitable, there is no way that you can deliver quality and if you can’t deliver quality, you will run out of customers sooner than you think…The core team at VAYA is in sync with the thought process of remaining profitable from the day go while not compromising on the Quality being offered. The team believes “If we consistently remain focused on delivering Quality to all stakeholders, the “market share” and “valuations” will be an automated bi-product”…that’s why the Ulta-Pulta Startup !!”
We were excited to see that India is not only the land of startups, but also a land of Quality Startups in various spheres. It will be interesting to see how “VAYA Homes” changes the Quality Accommodation & Services scenario in the country. Wishing VAYA Homes success in creating the New India with Quality being paramount.